Freshness Sells
Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market
“Is my catalog’s design as effective as it could be?”
It’s important to fully utilize your front and back covers, says Robert Barker, vice president of marketing at The Bob Barker Co. After his catalog received a critique, marketing executives added inside page references for products pictured on its covers, and it now promotes specific items. “We were missing a good opportunity to market our brand and product line,” says Barker.
- Companies:
- J. Schmid & Assoc.
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