Freshness Sells
Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market
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Another example: The Bob Barker Co., a supplier for the correctional industry, sells a mirror used to check for suspicious items under vehicles. In addition to a photo of the mirror itself, the catalog also shows a photo of the product in use.
Takeaway tip: If you can’t dedicate the space to two separate photos, try using an inset photo of people using your products.
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- Companies:
- J. Schmid & Assoc.
Noelle Buoncristiano
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Catalog Success
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