Freshness Sells
Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market
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“Am I showing my merchandise in the best possible manner?”
Like consumer catalogs, b-to-b catalog photography clearly must illustrate and explain your offerings, says Fletcher. Try showing products in use.
For example, WearGuard, a supplier of work clothing, offers insulated coveralls for those who toil in cold conditions. Rather than simply showing a picture of the item, the catalog displays a man wearing the coveralls while working in a frigid environment. Says Valentino, “The introduction of a human element is a frequently missed opportunity [for b-to-b catalogers].”
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- Companies:
- J. Schmid & Assoc.
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