Freshness Sells
Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market
Says Fletcher, “Make sure that all benefits are clearly explained to assure [customers] your product is the best purchase for his or her company.”
Takeaway tip: To ensure your catalog’s copy is appropriate for various types of people, distribute it to several departments within your company to see if it’s universally understood.
- Companies:
- J. Schmid & Assoc.
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