Freshness Sells
Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market
“B-to-b products tend to be more practical because they’re meant to help customers solve business problems,” says Sarah Fletcher, president of Charlestown, R.I.-based Catalog Design Studios, a catalog consultancy. You can’t sell on emotion in a b-to-b catalog like you can in a consumer catalog, she continues.
- Companies:
- J. Schmid & Assoc.
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