Freshness Sells
Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market
Takeaway tip: Ask your printer about a simple black plate change for pricing — an inexpensive solution for those catalogers producing both consumer and b-to-b editions.
Remember, b-to-b creative needn’t be uninteresting. Stay fresh while keeping in mind that clarity is paramount.
- Companies:
- J. Schmid & Assoc.
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