Freshness Sells

“Since I sell to both consumers and b-to-b customers, should I print two different catalogs?”

One food merchant attempted to use its catalog as both a direct-to-consumer and b-to-b sales vehicle by printing one version without prices; an accompanying flyer listed product pricing. But using the same catalog in two different arenas without price points isn’t nearly as effective as having two different catalog versions with pricing, says Fletcher.