Freshness Sells
Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market
For certain catalogs, Valentino suggests using a heavier paper stock with varnish for a cover, thus providing more durability and a longer shelf life.
“Am I using the right catalog dimensions?”
How one uses a catalog may dictate size, Valentino notes. Should your catalog be sized to fit into the briefcase of a sales associate, or should it be of appropriate height to sit on a shelf? Your answers will help determine the appropriate dimensions.
- Companies:
- J. Schmid & Assoc.
Related Content
Comments
