Answering a few simple questions will help you keep your b-to-b catalog’s creative elements ready for market

By Noelle Buoncristiano and Catalog Success

Many business-to-business (b-to-b) catalogers fail to periodically refresh their creative elements and end up making common mistakes in copywriting, photography, layout and design. To discern if you’re guilty of stale or ineffectual catalog creative, ask yourself the following questions.

“Am I employing copy that’s appropriate for b-to-b customers in particular?”