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Tony Zito
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- proving that the consumer saw the ad; and
- what influenced consumers to return and purchase.
By optimizing campaigns around these objectives, marketers reinforce their efforts to drive new business and build brand loyalty. As advertisers continue to promote improved standards for campaign measurement, they need to recognize measured engagement as a more qualitative approach to evaluating campaign performance. When complemented by transparent analytics, measured engagement can deliver the renewed confidence in online advertising return on investment that advertisers want as they drive the cause for higher performance standards.
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Tony Zito
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