The Editor's Take: What's It Really All About Now?

Historically, catalog, store, online and B-to-B merchants, despite all being diverse forms of retailers, haven’t had very much in common. Today and beyond, that won’t be the case. The Internet changed all that, making consumers and business buyers more savvy. Promoting your brand and selling your product line in the manner your customers want to shop will rely on how well you can integrate your efforts and make them seamless.