The Editor's Take: What's It Really All About Now?
Announcing All About ROI Magazine
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Paul Miller
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Moving forward, it’s going to be all about the integration of your selling methods, regardless of what your primary sales mode is. As you can see from our new tagline, the “ROI” has a double entendre, and everything you do will need to show some sort of payoff. That’s not to say testing will go away, of course. But we’ll all have to watch our bottom lines a lot closer; a maximum ROI strategy will be crucial.
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Paul Miller
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