The Editor's Take: What's It Really All About Now?

Watch your mailbox for our new look, broadened focus and, yes, a new name. We’ll be introducing All About ROI: Retail/catalog Online Integration. (You can see our new logo below.) We’ll continue to come out monthly, have richer content on our Web site and a better e-newsletter.

It’s our intent to be a one-stop read to help you grow your business in ways you wouldn’t have imagined just 10 or even five years ago. If you take a macro view of it, you can see that the retail business has become one big melting pot. Store retailers, catalogers, online merchants, B-to-B sellers, even brand marketers all can learn from one another unlike ever before.