The Editor's Take: What's It Really All About Now?

In a nutshell, if you think of yours as a catalog or even a multichannel company, you could get left behind. In today’s Web-centric environment, consumers have access to so much information that you can’t go on doing business the way you always have.

The manner in which you sell depends on how your customers want to transact with you. It’s all about the integration of your selling methods so customers will remain your customers for a long time.