The Editor's Take: What's It Really All About Now?
Announcing All About ROI Magazine
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Bottom line? A change is gonna come. It simply has to. Bill LaPierre of list firm Millard Group perhaps summed it best up during his NEMOA presentation: “We are sticking to our ink and paper roots, our protective list strategies, and our perception of our brand’s importance. And we are becoming irrelevant in the eyes of the consumer — particularly the consumer buying online.”
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments