The Editor's Take: What's It Really All About Now?

Bottom line? A change is gonna come. It simply has to. Bill LaPierre of list firm Millard Group perhaps summed it best up during his NEMOA presentation: “We are sticking to our ink and paper roots, our protective list strategies, and our perception of our brand’s importance. And we are becoming irrelevant in the eyes of the consumer — particularly the consumer buying online.”