The Editor's Take: What's It Really All About Now?

In tough times like these, companies often look for Band-Aids to slap over problems so they can get by. This year we all have problems, and the catalog business isn’t immune to them. In many respects, namely the losing battle they continue to fight with the USPS (although at press time, there was a glimmer of hope for postage to be adjusted downward for larger-volume mailers), catalogers are hurting worse than others.