Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

The other reason is trust. This model only works with transparency. In a small, fragmented industry, too many people feel they can break their word without partners noticing. We need to start trusting each other, and that begins with all of us holding true to our word. This doesn't mean being held to deals that aren't working, but being honest about what's working and what's not.