Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

Getting Buy-In
Acceptance of this model may be difficult for two major reasons.

First, companies don't like to drop old sales models, especially if they've been successful in the past. Some of the old tools, however, no longer work. Our industry was built on the backs of independent retailers that controlled the industry for many years. They continue to be important, but today the consumer is king. We have to talk to consumers where they're buying.