Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

The circular marketing model changed the way relationships are built and executed throughout our company. Sales representatives, for example, are no longer responsible for a single channel within a region. Instead, their compensation is aligned with coordinating a brand's multichannel message within a region. By including salespeople in this model, they're more likely to assist channel participants understand the strength of the model.