Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

We also learned each channel's role in communicating our brand to consumers. Independent retailers communicate to niche markets with great depth, while web retailers allow consumers to buy gifts and shop when they don't have time to visit retail stores. Department stores open up products to new markets within the country while providing a high profile for the brand. Off-price stores identify new collectors who have no awareness of a product and subsequently help control inventory.