Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

The Results Are In
The program works. We studied 3,000 consumers who bought our products at full-price retailers and learned that customers who purchased their first Annalee Dolls within the last three dolls they'd bought either bought them online or from an off-price channel. ADI customers who start buying in off-price channels convert into full-price customers.