Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

Here's how it works: We send product to independent retailers for free. The retailers and ADI work as a team to sell product to consumers. Product that retailers don't sell is sent back to our distribution center. Since retailers can return the product, they don't have to account for any residual inventory.