Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

What Is Circular Marketing?
The only way this new approach could work was to integrate sales channels so every channel would be paid dividends. We knew we were on to something, so Bob Watson, Sr. [co-author of this article] and Dave Pelletier, CEO and partner of ADI, formally launched an experiment called Program 21. It formed the basis of what we now call circular marketing.