Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

The reward of circular marketing is organic growth. Thankfully, the transparency inherent in the strategy makes communicating very simple. Not all  channels will be happy, but they're all your customers and should know the role they play in each other's marketing plan. ROI

Bob Watson, Jr. is the director of sales at Annalee Dolls, Inc. (bobw@ananalee.com), and Bob Watson, Sr. is Analee Dolls, Inc. chief operating officer (Watson@annalee.com).