Inventory Management: A Circle of One
Annalee Dolls erases inventory management risks with 'circular marketing'
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The reward of circular marketing is organic growth. Thankfully, the transparency inherent in the strategy makes communicating very simple. Not all channels will be happy, but they're all your customers and should know the role they play in each other's marketing plan. ROI
Bob Watson, Jr. is the director of sales at Annalee Dolls, Inc. (bobw@ananalee.com), and Bob Watson, Sr. is Analee Dolls, Inc. chief operating officer (Watson@annalee.com).
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- People:
- Bob Watson
- Dave Pelletier
- Places:
- Meredith, New Hampshire
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