Annalee Dolls erases inventory management risks with 'circular marketing'

By Bob Watson Jr. , Director Of Sales , Annalee Dolls; , Bob Watson Sr. and Chief Operating Officer

These arrangements will allow us, as a community, to find programs that work. Implementing this openness means telling your channels about your marketing strategies, the role each channel plays and an agreement on how  to communicate.

What the Future Holds
Circular marketing's been profitable for us, and it holds promise for the entire industry. It's not a cookie-cutter solution, however, and will look different for each company that implements the model.