And the Winner Is...Nose-hair Clippers! (788 words)
InteliHealth is the only catalog of the seven that uses copy that involves the customer and shows someone using the product.
"Now you can remove problem hairs in the comfort of your own home and enjoy the silky smooth skin you've always wanted." —InteliHealth
Be On the Lookout
Two catalogs offered wrist watches with two faces for travelers; one face is for hometown time; the other is for destination time. Orvis talks about "Our dual time-zone watch..." while Traveler's Selections talks "you": "With just a glance, you'll know what time it is at home and in your destination city."
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
