And the Winner Is...Nose-hair Clippers! (788 words)

—Susan McIntyre

So you wanna beat consultant Susan McIntyre's "Rule of Thirds"? In my opinion, the greatest single source for merchandise research for catalogers is the SkyMall catalog—found in the seat pockets of just about every domestic airline.

Between the covers of this single 172-page catalog you will discover individual page layouts of more than 40 major and minor catalogers who are offering up their proven best sellers at the best prices in order to seduce new customers. Here are marketing and creative gold for merchandisers, copywriters and designers!