And the Winner Is...Nose-hair Clippers! (788 words)
A proven leader can help guide your product selection
By Denny Hatch
"Creating direct mail without studying other people's successful direct mail is like trying to do brain surgery without studying brains."
—Axel Andersson
"Even top catalogers with years of experience seldom beat the Rule of Thirds: For any given catalog, one-third of the merchandise will sell well, one-third will sell OK and one-third will bomb."
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
