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Reggie Brady
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The company lead with informational content of interest to cat owners that linked to a one-page article prepared by Doctors Foster and Smith’s educational staff. This is a great way to build trust with readers, who’ll be more likely to open the next e-mail knowing there may be additional tips in store.
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- Companies:
- 1-800-Flowers.com
- Orvis Company
E
Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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