... And why

By Reggie Brady

Doctors Foster and Smith’s Valuable Content
This pet supplies cataloger has 12 different e-mail programs based on the type of pet or animal of interest. It even has “Ferret Care Today!”

I have a cat, so I signed up for the Cat Care Today e-newsletter. The subject line was, “5 Ways to Discourage Spraying.” Notice the use of a number in the subject line again.

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Companies:
1-800-Flowers.com
Orvis Company

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

What Great E-Mails Do So Well …