... And why

By Reggie Brady

1-800-Flowers.com and the Simple Thank-You
I bought a gift and received an elegant acknowledgement. It was personalized to me and signed by 1-800-Flowers.com’s president, Chris McCann.

The subject line read, “Thank you for shopping with us!”

The e-mail included a promotional code to save 15 percent on my next purchase, and it also promoted 1-800-Flowers.com’s gift reminder service, a nice mix of customer service and marketing.

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Companies:
1-800-Flowers.com
Orvis Company

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

What Great E-Mails Do So Well …