What Great E-Mails Do So Well …

The main offer position features six tricks followed by a secondary panel with three additional tricks. Products are nicely displayed, and the minimal copy works well.

The bottom of the e-mail also ties the marketing message together: A special event at a Sephora store near me is featured. The copy included: “Score a beautiful new look from one of The Sephora Pro Beauty Team’s most talented and knowledgeable makeup artists. Sign up for a complimentary color consultation, get your beauty questions answered and experience beauty one-on-one.”