And how stale merchandising can bring them down

By Mark Del Franco

Be a Responsive Merchant
Marketers need to differentiate and find a high-demand product mix. Stale, unresponsive merchandisers will suffer in this environment, but many startups with creative ideas will flourish. There’s going to be a dynamic, swirling competition where only the best marketers survive in an accelerating cycle of innovation. As Solomon says, “The Internet is at once a greenhouse of innovation and a ruthless, unforgiving wilderness.”