8 Tactics to Save Time, Money ...

7. Employ a database copy utility. Use a data merge program to populate catalog pages with prices, SKUs and copy. Database copy utilities (such as EzCatalog) provide a one-stop shop for copy. They let you update copy on their end while syncing with their agencies or creative departments, greatly reducing proofreading time and leaving nothing to individual interpretation.
Historically labor-intensive processes that bog down the creative department can be automated easily to save time and money. For instance, images can be autoconverted from RGB to CMYK, Web images can be downsized and drop folders can be created with automated scripts, alleviating the need for creative to handle these tasks.
InDesign and Quark now allow shadows to be made during design/production. This is cheaper and faster than creating shadows while composing the pages in prepress.