4. Review agency, photography, printing and prepress estimates closely, then search out competitive bids. You can achieve very significant cost savings while avoiding very significant, unanticipated charges at the same time.
When reviewing agency estimates, keep the following in mind:
• understand and be comfortable with the revision rounds provided;
• understand and agree upon when redesigns, rewrites and reshoots become chargeable;
• review what is and isn’t included in vendors’ estimates — i.e., props, sets, location fees and other items related to the creative may not be included because the concepts are not yet developed — and develop a budget for costs to come; and
• read the usage rights — it’ll cost a lot of money to buy the rights for additional usage after the fact.
8 Tactics to Save Time, Money ...
... And preserve Creative integrity