3. Plan purposefully, schedule strategically. Don’t skimp on the schedule. Detailed schedules are essential to a smooth, on-budget workflow and for stakeholders to understand what’s expected of them over time.
If one element of the project gets out of sync, the entire project could unravel, a potential disaster when immovable and expensive events like press time are looming at the end of the project. Effective schedules must include the following:
• immovable major milestone events that cost money (i.e., press time, legal reviews and others);
• flexibility for any unforeseen bumps in the road;
• ample time for proofing and rounds of revisions;
• specific deadlines for all assets;
• realistic time frames; and
• the schedule must be shared and approved by everyone involved.
8 Tactics to Save Time, Money ...
... And preserve Creative integrity