When Should You Prospect

Catalog seasonality also influences your results. Typically, holiday is the best season for consumer catalogers, as indicated by the 100 percent shown on the chart Catalog Seasonality (below). This means you’ll see the highest response during the holiday season. Your fall results will be 70 percent to 75 percent of your holiday results. Spring is 65 percent of holiday, and the slower summer months equal 60 percent of holiday.