When Should You Prospect
And how much prospecting can you afford to do?
Prospect When the Fish Are Biting
It’s been said a catalog company will grow by the percentage increase in its 12-month housefile. For example, if your 12-month file grows by 10 percent, your revenue should grow by roughly the same. I’ve tested this theory, and it seems to hold true. Focus on growing your buyer file to increase revenue.
- Companies:
- Lett Direct Inc.
Related Content
Comments
