When Should You Prospect

Shown in the chart Catalog In-home Data Analysis by Two Categories (above) are typical in-home dates for gift/general merchandise and apparel catalogs. The chart, compiled by list management and brokerage firm Mokrynski & Associates, points out when these catalogers typically mail. Again, it’s best to prospect during the months with more mailing activity to take better advantage of the buying season. Yes, there’s more competition during these months — with good reason. This is when consumers are making their buying decisions.