When Should You Stop Mailing to a Customer?
And how many times should you mail your housefile? Your questions answered here.
To Your Housefile
A consumer cataloger typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers, according to The Direct Marketing Association’s “Statistical Fact Book 2004.” Of course not all segments of a housefile are mailed every time. More recent cells are mailed more frequently, and strict RFM guidelines should be followed.
- Companies:
- Lett Direct Inc.
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