When Should You Stop Mailing to a Customer?
And how many times should you mail your housefile? Your questions answered here.
However, if you don’t mail to housefile segments that fall below your fully absorbed break-even point, you’re not maximizing contribution to profit and overhead. That is, you’d give up contribution dollars.
Therefore, I feel the same cut-off criteria should be used when selecting housefile segments to mail as you use when selecting prospect lists to mail. The incremental break-even point should be used for both. Use the calculation below:
- Companies:
- Lett Direct Inc.
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