When Should You Stop Mailing to a Customer?
And how many times should you mail your housefile? Your questions answered here.
Conclusion
Your customers are your most valuable business asset. Treat them well, and develop a contact strategy that enables you to communicate with them more frequently. Leverage your housefile to maximize contribution to profit and overhead.
Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He can be reached at (302) 537-0375, or by e-mail via his Web site: www.lettdirect.com.
- Companies:
- Lett Direct Inc.
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