When Should You Stop Mailing to a Customer?
And how many times should you mail your housefile? Your questions answered here.
- Use dot-whacks and ink-jet messages on covers referencing special offers. Using a dot-whack label and promo on the re-mail can be used in lieu of changing covers.
- Send e-mail blasts. Use these to contact your best customers between regularly scheduled catalog mailings. Increase your customer contacts via e-mail, and offer an incentive to customers ordering on the Web.
- Companies:
- Lett Direct Inc.
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