When Should You Stop Mailing to a Customer?
And how many times should you mail your housefile? Your questions answered here.
When Re-mailing
Re-mails to your housefile can be used cost effectively without the added expense of producing a completely new catalog. Following are tips when devising re-mails:
- Change the cover. You don’t have to create a new catalog version to mail more drops. Most catalogers create multiple cover versions for repeat mailings and leave the body of the catalog unchanged.
- Companies:
- Lett Direct Inc.
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