When Should You Stop Mailing to a Customer?
And how many times should you mail your housefile? Your questions answered here.
Increasing the number of drops to your housefile doesn’t necessarily mean going back to press to print a new catalog. Catalog re-mails can be used cost effectively to generate additional business from your previous buyers. You can squeeze in another mailing to the best segments of your housefile.
Following are some ways to increase mailings to certain segments of your housefile:
- Companies:
- Lett Direct Inc.
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