Strategy: Master the Analytics of Page Count

The impact of lower prospect performance carries through to future mailings. Over a 12-month period with mailing six times per year, the impact of a 48-page vs. an 80-page catalog, for example, is even more apparent.

5 Steps to Determine Page Count
1. Break down the product line into categories.
2. Determine the number of products that are available in each category.
3. Review the number of products within preset price ranges to uncover price point gaps.
4. Profile the 10 best products as a screening guide to determine what to add.
5. Profile the 10 worst products to know the types of items to avoid.