Strategy: Master the Analytics of Page Count

Whether you’re considering a smaller version of your catalog, including new and pickup items, or a “best of” book, you can use the rule of thumb (in reverse) to recognize that you’d generate half the percentage increase in pages in increased sales. For example, if you increase your page count by 10 percent, you’ll see sales increase roughly 5 percent. And just as you improve performance when you add pages, performance will decline if you reduce pages.