Strategy: Master the Analytics of Page Count

Specifically, I’ll explore the following:
• What basic criteria determine proper page count?
• What are the economics of adding pages?
• How can adding pages be a successful strategy in these difficult economic times?

Adding pages, and thereby selling more products to existing customers, is always a good strategy. The favorable relationship between page cost and actual returns per page generates a high return on investment. The cost to increase pages is approximately half the percentage increase in selling space. Increasing from 52 to 60 pages, for example, yields a 15.4 percent increase in square inches of selling space, yet the cost increase is approximately 7.4 percent.