Strategy: Master the Analytics of Page Count

With merchandising, it’s important to know the average price offered (APO) and average price sold (APS) of the products offered. If the APS is $31, that would indicate the catalog is selling lots of items in the $10 to $30 range. Too much selling space may be allocated to higher-ticket items that may not turn as quickly. It would seem this catalog has an opportunity to add more items in the $30 to $45 price range to increase the revenue per catalog mailed.