Strategy: Master the Analytics of Page Count
And know what to do with all that information
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When I taught direct marketing at Indiana University, I told my students to write “merchandising” if they didn’t know the answer to a question so they could receive 50 percent credit. I wanted these second-year MBA students to know the importance of merchandising. But product selection and circulation determine the success of any catalog/Internet business. And knowing how many pages to circulate is my topic this month.
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- Companies:
- Lett Direct Inc.
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